NEWS AND PUBLICATIONS

Roofing professionals universally agree that for a roof system to perform successfully it requires good design, quality materials and proper installation. Once a roof system has been properly installed, roofing professionals also agree, nothing is more critical to long-term performance than initiating a roof maintenance plan.

Fidelity Roof Contributes to the Success of this Spectacular San Rafael Home

As the residential roofing contractor for this project, Fidelity Roof was able to bring to life the intricate design of this new home in San Rafael, CA.  The case study by  Design Cost Data magazine in the November/December 2020 issue highlights the team of professionals supporting DHA in the creation of the 5,000 square foot…

Tax Law Allows Building Owners to Expense New Commercial Roof in One Year

Section 179 of the IRS Tax Code for Roofing Improvements to Commercial Buildings Putting a new roof on a commercial building is a large expense for most businesses. It often requires advance planning and budgeting. However, changes in the tax law, allowing owners to expense a new commercial roof in a single year might make…

Fidelity Roof Company Celebrates 70 Years of Excellent Quality and Service

70 years in business for leading San Francisco Bay Area roofing company This year marks our 70th year in business. Fidelity Roof Company was established in 1948 by Ernest M. Upshaw to provide the highest quality roof systems in the Bay Area. Following Ernest’s untimely death in the early 1960s, his son, Monte Upshaw, who was in…

5 Danger Signs of Roof Leaks on Commercial Buildings

How to Spot a Leak on Your Commercial Roof Concern about leaks on a commercial building’s roof is a common concern we hear, especially as the rainy season approaches in the San Francisco Bay Area and throughout Northern California. If you are worried that the roof on your commercial building is in danger of leaking,…

Remembering Monte

Montague “Monte” Middleton Upshaw May 11, 1936 – July 26, 2017 Montague “Monte” Middleton Upshaw, former chairman of Fidelity Roof Company, passed away due to complications from Parkinson’s Disease on July 26, 2017. He is survived by his wife Joan, his previous wife, Carol, and their four children, a brother, and 13 grandchildren. Monte took…

Fidelity Roof Acquires Assets of Excel Roofing Service

Oakland, Calif., April 3, 2017—Fidelity Roof Company (Fidelity), a San Francisco Bay Area roofing company, serving commercial and residential clients since 1948, announces it has acquired the assets of Excel Roofing Service (Excel Roofing) of Martinez, Calif. The acquisition provides Fidelity with an increased footprint in the commercial roofing market, adds to its skilled workforce,…

Keeping a Roof Over the Heads of the Boys & Girls Clubs

Youth and staff at the Boys & Girls Clubs of Oakland at 24th and Market Streets in West Oakland are getting a new roof this week thanks to the generosity of Fidelity Roof Company, a family-owned San Francisco Bay Area company which installed the organization’s first roof in 1948. Fidelity is contributing approximately 35…